eCommerce Email Marketing

eCommerce Email Marketing

A mailing list is one of the best organic eCommerce marketing assets an online store can have. It’s better than even a sizable list of Facebook followers because a mailing list consists of people who opted into receiving promotional communication from your store (as...
Facebook Lookalike Audiences

Facebook Lookalike Audiences

I’ve written briefly about creating relevant audiences on Facebook being one of the most important aspects of any eCommerce marketing strategy. Finding the right audience for your niche can be a tough task, however. What exactly is the best cross section of people...

Is your website underperforming?

Use my website optimizations checklist to assess if your website has the essential elements it needs to optimize the user experience so it can generate new leads and sell more.

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