What Are Rich Snippets?

Rich snippets are one of the most effective search engine optimization tools you can use to communicate with search engines. However most eCommerce websites are not using them, which gives the ones that do a significant competitive advantage from an organic marketing...
eCommerce Email Marketing

eCommerce Email Marketing

A mailing list is one of the best organic eCommerce marketing assets an online store can have. It’s better than even a sizable list of Facebook followers because a mailing list consists of people who opted into receiving promotional communication from your store (as...
Facebook Lookalike Audiences

Facebook Lookalike Audiences

I’ve written briefly about creating relevant audiences on Facebook being one of the most important aspects of any eCommerce marketing strategy. Finding the right audience for your niche can be a tough task, however. What exactly is the best cross section of people...
eCommerce Website Security

eCommerce Website Security

Your site’s footer is an important part of the overall eCommerce web design of your website that should not be ignored. It is prime real estate to provide website security assurance to visitors that your website is safe so they can feel comfortable browsing the store,...