Your site’s footer is an important part of the overall eCommerce web design of your website that should not be ignored. It is prime real estate to provide website security assurance to visitors that your website is safe so they can feel comfortable browsing the store, and most importantly providing their personal information at checkout. After all you’re running an eCommerce store where people will be entering very sensitive data.
With several high profile data breaches involving Target, Yahoo, Equifax, etc., website security is top of mind for online shoppers as they are understandably weary of filling out forms especially on websites where it’s their first time visiting. This is where your website needs to make sure it has security measures in place to protect the customer’s data, and then letting that customer know that their data is secure. A secure website not only helps out with search engine optimization, but it also helps increase conversions, not only at the point of sale, but also things like signing up to your mailing list, which is a key aspect of organic marketing.
61% of online shoppers abandoned their shopping cart because a security logo was missing from the website. To help reduce this can be as simple as using your website’s footer to add assurances like security logos that help ease customer concerns.
The chart below shows the most familiar and trusted security badges.
Have any questions regarding easing customer concerns to reduce cart abandonment in your store? Send me a message via the Messenger icon or shoot me an email.