Congratulations! You’ve launched your ecommerce website. You’re ready to start selling your products and accepting payments online. Except when you check Google Analytics it looks like no one else got the memo. Where are all your customers?
The thing is that if you don’t dedicate any effort to building sources of traffic then your online store is likely to just sit there without any customers. In this blog post I will go over the various ways you can drive traffic to your online store.
Pay for traffic with PPC campaigns
The easiest thing you can do to drive traffic to your online store is simply to pay for that traffic.
By setting up an ads account on platforms like Google, Facebook, or Pinterest you can create ads with the objective of website traffic and you’ll immediately start seeing visitors on your website checking out your products.
When you first launch your online store this strategy is likely the one you’ll have to pursue.
Long-term though, with the rising costs of paid advertising, you should invest at least some of the profits gained from PPC campaigns into other strategies that bring in customers to your website.
Before you go down this path however you should assess whether your online store is ready to take advantage of paid advertising. Remember PPC is not a magic wand.
Optimize your online store for search engines
Search engine optimization is one such strategy. Even though SEO is often ignored the reality is that it should be a top priority for ecommerce websites.
SEO is like the gift that keeps on giving. If you do it right you can have an ecommerce website that consistently gets relevant, organic traffic that turns into leads and leads into sales.
When I started a food blog in 2018 I had no idea of the potential of optimizing a website for search engines, but today the recipes on the blog are viewed by 12,000 visitors every month from organic search alone!
Don’t get me wrong, SEO is a lot of work, but if you dedicate time and resources to it it will pay dividends. You can read more here about why your online store should have a blog.
Build a mailing list
With a mailing list you can drive hundreds or thousands of engaged customers back to your store with a well-crafted email marketing campaign.
You can share new blog posts about your products, special offers you have running that week, and even offer coupons. All of these options in an email blast to your mailing list can have a massive impact and drive traffic to your ecommerce website.
Leverage social media platforms
If you’re creating content consistently for your online store then social media is the perfect place to share and promote that content.
Leverage your social media accounts to encourage your followers to engage with and share your content with their networks.
Not only will your followers themselves drive traffic to your online store, as they share your content within their own networks you’ll be able to find new audiences and sources of traffic.
Of course not all social media platforms are created equal, and some are better than others at facilitating website traffic.
When launching an online store you should always think about how you’re going to drive traffic both in the short-term (PPC) and in the long-term (SEO).
Carve out a budget to pay for traffic at first that targets cold audiences to capture leads. You should then take the profits from those sales and plan for the long-term. Create content and optimize your online store for search engines so it will generate traffic in the future.
By leveraging social media you can also drive traffic, build brand awareness, and find new audiences and sources of traffic.
Each one of these strategies will build over time and they all add up to a steady stream of traffic to your website.