A well-executed campaign can ensure you’re
- always bringing in new customers
- getting those customers to convert, and
- staying in touch with those customers to ensure repeat business
The good news is that these three goals can be accomplished with just some basic marketing tools and strategies. If you’re really serious about growing your business in 2019 then you should resolve to implement the following strategies.
Mobile-Friendly, Blazing Fast Website
It seems like marketers have been singing this tune for years now, but in reality it has never been more important to have a mobile-friendly and blazing fast website. Online shoppers today expect a website that loads quickly and runs smoothly, and if yours does not meet their expectations then they will simply abandon it before it even loads!
How this impacts your business: 47% of today’s online shoppers expect a web page to load in 2 seconds or less, and 40% of people abandon a website that takes more than 3 seconds to load. As you can see that is a sizeable portion of the online consumer audience. eCommerce retailers can expect a 7% reduction in conversions for every 1 second delay; this means real dollars are being left on the table by not having a fast website.
What you can do: You can use online tools like Google’s own PageSpeed Insights and WebPageTest.org to test your loading speeds and get an idea of the things you need to work on to speed up your website.
Want help speeding up your website? >>> Contact us for a FREE audit!
Expanding (or Starting) Your Mailing List
If you don’t have a mailing list you’re missing out on the single most effective marketing tool for any business.
Why this is important: The average email marketing ROI is 122%, which is 4 times higher than what any other marketing channel is able to provide. Rates of return like these make having a mailing list an absolute requirement, and setting one up couldn’t be simpler. Platforms like Mailchimp and Constant Contact are very user-friendly and provide all the tools you need to integrate them with your website and start capturing new leads.
Something to keep in mind: However, you won’t be able to effectively build a mailing list if you don’t have a lead capture form on your website, or an attractive lead magnet offer for potential subscribers.
Want to learn more about lead capture and lead magnets? Read this >>> mailing list case study!
Branding and Customer Service With Your Social Presence
What you need to know: Social media has changed so much in the last few years, but one thing remains the same: they are a crucial component to any business. Despite algorithm changes that are constantly reducing organic reach, platforms like Facebook and Instagram are still indispensable for branding, customer service, and social proof.
On these platforms you can easily create a following of brand ambassadors who will recommend your brand or product. As long as you’re sharing relevant and engaging content that is not overly promotive or spammy then your followers will reward you by sharing that content with their followers. This organic strategy can expand your reach and bring in new and engaged customers.
Strategic PPC Campaigns
As the adage goes: “you have to spend money to make money”.
If you’re not taking advantage of Pay Per Click (PPC) then you will be left behind in 2019. While there is no doubt that an organic strategy that involves a mailing list or SEO best practices, when you supplement those strategies with a targeted PPC campaign it’s like throwing fuel to the fire. If your business is humming along because you’ve implemented each of the marketing strategies here, then supplementing that with ad dollars on platforms like Facebook and AdWords will help boost sales at unbelievable rates!
Want to learn how we helped a local restaurant generate thousands of impressions using Facebook Ads? Read this >>> Facebook ads case study!
In summary, as you enter into the new year it’s a good time to reflect and assess the current state of your marketing plan, and specifically do you have the basics down. Don’t underestimate how effective the simplest strategies can be. Making sure those are working as they should can go a long way to making sure you have a successful 2019 and beyond!