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The answer to the question “will blogging help boost traffic and sales in my online store?” is a resounding yes! Incorporating blog content as part of your overall content marketing strategy should be top of your priority list.
The advantages to creating quality and relevant blog content about your products and services on your website cannot be understated. In this blog post I’ll go over the 6 reasons why your ecommerce website should have a blog.
Blogging improves your ecommerce website’s SEO
At the end of the day this is what it’s all about. This is the end result. Improving your search engine optimization (SEO).
The bottom line is that if you start creating quality, informative, and well-researched blog content on your ecommerce website then you will start seeing improvements in search rankings.
It won’t happen overnight, but if you start tracking your web property in Google Search Console or Google Analytics you’ll soon start to notice the difference.
Improving your SEO means more organic traffic
With improved search engine rankings comes a boost in organic traffic.
If your content is high-quality, informs the reader, and answers all of their questions then search engines will reward that by sending it to the top of search results.
The higher up you go in search results the more organic traffic your ecommerce website will get. By putting in the time to write a blog post targeting a specific keyword in your industry you can generate hundreds or thousands of organic website visits on a monthly basis.
Organic traffic means your ecommerce website will generate more leads
More traffic to your site means more opportunities to capture leads.
By providing valuable content to your website visitors you can then encourage them to subscribe to your mailing list where they can receive even more valuable content via email.
Click here to read more about how to increase conversions on your ecommerce website.
Your blog will make you an expert in your niche
By creating content with the aim of helping customers, specifically answering their questions, then you’ll become an expert in your niche or industry.
If you make your website’s blog a place where people can find answers then search engines will rank your website higher because it signals that your website gives the best answer to the user’s question.
You’ll earn backlinks
If you write quality content that consistently shows your expertise and authority then your readers will build trust (E-A-T) and other blogs will start linking to your content.
Backlinks will turbocharge your SEO performance. But don’t expect anyone to link to your website if your content is low quality. Backlinks are earned with well-researched content that provides tons of value to the reader.
You’ll gain a competitive advantage
All of these things add up to a unique advantage over a competitor’s ecommerce website that doesn’t have a blog.
With a blog you gain more traffic, more leads, and more trust in your products and services than your competition.
SEO is often overlooked because it is slow to show results. However I assure you SEO pays dividends. Focus on creating the very best content for your blog and give your readers value with every new post. You’ll build brand awareness through your blog content and brand loyalty through the value it consistently provides.